I worked on researching and defining a social issue with my partner Natalia. The issue we defined was: Women don’t see themselves in leadership positions or within fields of technology or science, so closing the gender gap in these fields progresses slowly. To illustrate this problem, we designed info graphics.
Next, we designed our social media campaign named brightHER. On social media, empowering stories of the accomplishments of women around the world would be shared, promoting the idea of women in leadership roles in male dominated fields. In addition, brightHER would have merchandise give aways that would create campaign awareness.