Professional Tools Supports You

Many electrical, utility, and plumbing workers were still being called to work during the early months of the COVID-19 pandemic. Emerson Professional Tools companies were working to produce high quality tools to support them. This video was created to show appreciation for those in the fields still working and to show that Greenlee and RIDGID would continue to support them.

I created this video using footage and photos of RIDGID and Greenlee plants and end users. I worked with the marketing teams from both business units to flesh out the message and goal for the video, create the storyboard, and gather assets.

This screen features three videos of end user applications (one each for the plumbing, electrical, and utilities industry) and three videos of plant operations (one each for the Rockford, Elyria, and Genoa plants). Not only is the message of support key in this video but it was also important to show the dedication of both the end users and the plant operators who were deemed essential during the early months of the COVID-19 pandemic.

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