The ESG105LXR Remote Cutter is a Greenlee product that is the first of its kind in the world. Instead of someone potentially cutting into a live cable and being killed by an explosion, this tool is remote controlled and they can set it up then move to a safe area and operate it. As lead designer I was tasked with art direction during the application shoot, take catalog photos of the product, creating print collateral, and shooting and editing multiple videos to support the launch and customer needs.
Testimonial and Set-up
Product Features and Specs
In addition to shooting and editing this video, I also created the opening animation. The animation is used on all of Greenlee's new videos.