Greenlee is a manufacturing company based in Rockford, Illinois. Greenlee uses innovative product design, manufacturing excellence, and customer response in order to stay at the top of the electric industry, where it has been for over 150 years. Creating the original brochure for the Gator tools, a branch of Greenlee termination products, was a major project for me during my internship in 2016. In 2018, I was tasked with updating the growing catalog with new products and new branding. The process involved updating the branding style, changing the overall layout of pages from landscape to portrait orientation, and applying edits. In 2019, I updated the catalog based on the styles I set in the catalog and also included the company’s new line of insulated battery tools, the first of its kind in the world. I also created a timeline to show the 25 year history of the tools. All work is owned by Greenlee.
The three brochures for the Gator product line dating 2016, 2018, and 2019