At NECA, Greenlee's largest trade show of the year, a handful of new products were entered as show stoppers. As the videographer, I worked with product management to create a concept and storyboard for the one minute videos. The goal of the video is to show off features of the product in a way that will drive attendees to the Greenlee booth. This video caught the attention of many people who would come to the booth and ask "Where can I try that puller?" All work is owned by Greenlee Tools, Inc.