At NECA, Greenlee's largest trade show of the year, a handful of new products were entered as show stoppers. As the videographer, I worked with product management to create a concept and storyboard for the videos. The goal of the video is to show off features of the product in a way that will drive attendees to the Greenlee booth. The below video is one that received positive feedback and directed many people to the booth that would ask "Where can I try that puller?"
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