At NECA, Greenlee's largest trade show of the year, a handful of new products were entered as show stoppers. As the videographer, I worked with product management to create a concept and storyboard for the one minute videos. The goal of the video is to show off features of the product in a way that will drive attendees to the Greenlee booth. The product featured in this video is the G1. A revolutionary product that caught the attention of many, the G1 was designed to eliminate manual pulling and increase efficiency on the job site. After seeing the video, people would come to the booth and ask "Where can I try that puller?" All work is owned by Greenlee Tools, Inc.