There was a strong initiative to create and edit videos in-house at Greenlee. As a result, I had the opportunity to shoot and edit a range of new products. I also edited the final videos, which appeared on the social media channels and at trade shows. All work is owned by Greenlee Tools, Inc.
Demo video for the Shear 30T power shearing station
Based on the full Shear 30T video, a TrueView video was created for social media. The challenge was to capture the most important parts of the video as well as create something that would interest the viewer in less than 30 seconds.